Our logo

The symbol illustrates the basic agricultural character of the Loddon Shire. The picturesque hills and uplands have yielded great wealth, and today are an important source for tourism and agribusiness for Loddon Shire. A central feature of the symbol is the Loddon River which winds centrally through the region.

The strong, dominant use of green and gold is true to the same local pride that is part of the wider national identity. These same colours also mirror the burgeoning agribusiness sector that includes the olives, vines, grains and livestock industries, as well as the natural environment.

The region’s strong heritage appeal is captured in the gold, a poignant reminder of our rich and colourful past.