Loddon Valley producers to showcase wares at Virtual Farmers’ Market

Published on 03 September 2020

Loddon Valley producers will have the opportunity to showcase their wares virtually as part of this year’s Powercor Country Festival Farmers’ Market.

The farmers’ market is traditionally held in Melbourne’s Yarra Park as part of the annual Powercor Country Festival, which also sees Geelong and Essendon football clubs celebrate the role regional and rural Victoria plays in the community.

The festival gives footy fans the chance to enjoy a celebration of the country before the traditional Geelong versus Essendon Country Game at the MCG.

Due to the COVID-19 pandemic the Country Festival Farmers’ Market will now be online via The Food Purveyor, which also features Loddon Valley produce.

Managing Director of The Food Purveyor and Manager of The Loddon Shed Nicole Newman said the Virtual Farmers’ Market provided a great opportunity for local producers.

“Now that The Loddon Shed is up and running it has given our producers a chance to be part of this farmers’ market, and promote brand recognition,” Ms Newman said.

“The online virtual farmers’ market is a huge opportunity for Loddon Valley producers to promote their products and to promote the Loddon Valley region.”

Hampers featuring local produce have been provided to the Geelong Football Club, while both clubs are also promoting the farmers’ market to their members and the public.

“The Powercor Country Festival has been running for around five years via the AFL and Essendon and Geelong football clubs,” Ms Newman added.

“Around 50 stall holders from regional and rural Victoria are traditionally brought together to be part of the farmers’ market. When we have the event everyone sells out.

“By going online we now have the chance to promote our local produce to even more people, including the combination of more than 127,000 Geelong and Essendon football club members.”

To browse and buy products at the Virtual Farmers’ Market visit The Food Purveyor.